Probably hired a marketer that used to sell the bottom tier car stereo amps. Mmm how to get an 8 watt unit to look bigger than it is.
Lets see, add both channels together, instead of RMS we will use peak to peak, then drive the distortion to 50% instead of .02% so it is basically a clipped square wave, and rate it for .5 second instead of continuous, next lower the impedance down to 1 ohm, even though it won't really drive it, increase the input voltage to 15.5 VDC and also pick a single most efficient frequency instead of rating 10-50khz .
Ok Boss we now have a 500 watt rating to print on the box, mission accomplished, Now where's my marketing bonus?