Hangzhou looks like an incredible city!
I doubt we're much different from you or anyone else despite what the media and governments might say. ; -)
That said, people’s needs do vary. For example, someone living off-grid whose inverter just died might care more about fast shipping than anything else—they’re literally without power until the new one arrives.
In general, though, most people here are probably looking for
value: a reliable product at a fair price, from a company they trust to be around if something goes wrong. Personally, I'm a bit of a tech geek, so I also appreciate innovative features and thoughtful design.
Since you're after marketing, what might be more important is perceptions? In the U.S., there's a perception that China is great at creating affordable solutions and bringing technology to the marketplace quickly. But there’s also been skepticism due to some bad actors — from stolen IP, to Will's videos of products where circuit breakers that don’t trip properly or wire that’s not the right gauge and a fire hazard. Even bad actors in other industries hurt China's reputation (the infamous
radioactive drywall incident). Countries like the U.S. and Canada have broad consumer protection laws, it makes their product prices higher than those direct from China - but consumers can buy with confidence. Being UL/CE listed might help with that.
One of the fears associated with buying foreign products is that a foreign government can manipulate them (e.g.,
Will's dog fluffy being a spy, EV FSD, etc.). So, when your company Deye,
remotely disabled inverters in the U.S. last November, it may have destroyed consumer confidence.
@robby has a
thread on this that shows how confused people were at the time as it seems to have happened without warning. I get those inverters shouldn't have been sold in the U.S. due to your agreements with Sol-Ark, but it also shows how vulnerable those products are and questions what the company is thinking about regarding ownership/control of the product.
