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tiktok discussion(What do North American users care about?)

UnizSolar

A guy who sells Chinese solar products.
Joined
Apr 14, 2025
Messages
3
Location
Hangzhou,China
hey there,I am a seller of Chinese solar products,people from Hangzhou.
I want to register and upload our video to tiktok, and then use it to sell our low-cost inverter products.
But I'm not sure what consumers in the US, Canada, and Mexico care about more... product quality? price? shipping speed?🤔
I have absolutely no idea what to start a video around.

Thank you for your answer and help.
 

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Hangzhou looks like an incredible city!

I doubt we're much different from you or anyone else despite what the media and governments might say. ; -)

That said, people’s needs do vary. For example, someone living off-grid whose inverter just died might care more about fast shipping than anything else—they’re literally without power until the new one arrives.

In general, though, most people here are probably looking for value: a reliable product at a fair price, from a company they trust to be around if something goes wrong. Personally, I'm a bit of a tech geek, so I also appreciate innovative features and thoughtful design.

Since you're after marketing, what might be more important is perceptions? In the U.S., there's a perception that China is great at creating affordable solutions and bringing technology to the marketplace quickly. But there’s also been skepticism due to some bad actors — from stolen IP, to Will's videos of products where circuit breakers that don’t trip properly or wire that’s not the right gauge and a fire hazard. Even bad actors in other industries hurt China's reputation (the infamous radioactive drywall incident). Countries like the U.S. and Canada have broad consumer protection laws, it makes their product prices higher than those direct from China - but consumers can buy with confidence. Being UL/CE listed might help with that.

One of the fears associated with buying foreign products is that a foreign government can manipulate them (e.g., Will's dog fluffy being a spy, EV FSD, etc.). So, when your company Deye, remotely disabled inverters in the U.S. last November, it may have destroyed consumer confidence. @robby has a thread on this that shows how confused people were at the time as it seems to have happened without warning. I get those inverters shouldn't have been sold in the U.S. due to your agreements with Sol-Ark, but it also shows how vulnerable those products are and questions what the company is thinking about regarding ownership/control of the product.
 
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Hangzhou looks like an incredible city!

I doubt we're much different from you or anyone else despite what the media and governments might say. ; -)

That said, people’s needs do vary. For example, someone living off-grid whose inverter just died might care more about fast shipping than anything else—they’re literally without power until the new one arrives.

In general, though, most people here are probably looking for value: a reliable product at a fair price, from a company they trust to be around if something goes wrong. Personally, I'm a bit of a tech geek, so I also appreciate innovative features and thoughtful design.

Since you're after marketing, what might be more important is perceptions? In the U.S., there's a perception that China is great at creating affordable solutions and bringing technology to the marketplace quickly. But there’s also been skepticism due to some bad actors — from stolen IP, to Will's videos of products where circuit breakers that don’t trip properly or wire that’s not the right gauge and a fire hazard. Even bad actors in other industries hurt China's reputation (the infamous radioactive drywall incident). Countries like the U.S. and Canada have broad consumer protection laws, it makes their product prices higher than those direct from China - but consumers can buy with confidence. Being UL/CE listed might help with that.

One of the fears associated with buying foreign products is that a foreign government can manipulate them (e.g., Will's dog fluffy being a spy, EV FSD, etc.). So, when your company Deye, remotely disabled inverters in the U.S., it may have destroyed consumer confidence. @robby has a thread on this that shows how confused people were at the time as it seems to have happened without warning.
That is because you are silly. Not many ppl can live totally off grid if any on just solar. They have to own and use back up power. Aka GAS Diesel Generators are the norm as back up or supplement power output.

Svetz What is your System and real-world experience? My experience in the wintertime there are months with little to no significant power from solar. PPL pushing solar as a stand alone off grid where nothing else needed are full of crap. I only bought setup my solar as a back up to main grid going down all the time in summer time. The Grid is old and not maintained.
 
Most ppl that had DEYE here got screwed with the software which was illegally used to shut down their DEYE purchased system here in USA. Sol-Ark has a contract as exclusive DEYE seller in USA. So, DEYE crapped on themselves by allowing their illegal software changes to brick DEYE purchased units to screw ppl here and thus make their DEYE purchases expensive wall art to a public screwing.

If you can revoke the Sol-Ark exclusive rights contract in USA and offer the DEYE at real world LOWER pricing for Chinese goods then ppl would be lined up. Well unless the Tariff War gets put in place. Sol-Ark will be run out of business as will EG4 because no one will buy that over priced shit.
 
Hangzhou looks like an incredible city!

I doubt we're much different from you or anyone else despite what the media and governments might say. ; -)

That said, people’s needs do vary. For example, someone living off-grid whose inverter just died might care more about fast shipping than anything else—they’re literally without power until the new one arrives.

In general, though, most people here are probably looking for value: a reliable product at a fair price, from a company they trust to be around if something goes wrong. Personally, I'm a bit of a tech geek, so I also appreciate innovative features and thoughtful design.

Since you're after marketing, what might be more important is perceptions? In the U.S., there's a perception that China is great at creating affordable solutions and bringing technology to the marketplace quickly. But there’s also been skepticism due to some bad actors — from stolen IP, to Will's videos of products where circuit breakers that don’t trip properly or wire that’s not the right gauge and a fire hazard. Even bad actors in other industries hurt China's reputation (the infamous radioactive drywall incident). Countries like the U.S. and Canada have broad consumer protection laws, it makes their product prices higher than those direct from China - but consumers can buy with confidence. Being UL/CE listed might help with that.

One of the fears associated with buying foreign products is that a foreign government can manipulate them (e.g., Will's dog fluffy being a spy, EV FSD, etc.). So, when your company Deye, remotely disabled inverters in the U.S. last November, it may have destroyed consumer confidence. @robby has a thread on this that shows how confused people were at the time as it seems to have happened without warning. I get those inverters shouldn't have been sold in the U.S. due to your agreements with Sol-Ark, but it also shows how vulnerable those products are and questions what the company is thinking about regarding ownership/control of the product.
This is very detailed and useful, thanks for your advice
 
you need three tiers of equipment or at least two. super high quality that does not break for 10-15 years (probably low frequency, and then a tier of more budget oriented gear that is not going to be as long lived in general but the cost to benefit is more in line with the average consumer. if you go with a third tier then it would be like deye for instance. all of the above must have the ability to be used without logging into the internet. it can have it as an option, but it must not be mandatory.
 
Most ppl that had DEYE here got screwed with the software which was illegally used to shut down their DEYE purchased system here in USA. Sol-Ark has a contract as exclusive DEYE seller in USA. So, DEYE crapped on themselves by allowing their illegal software changes to brick DEYE purchased units to screw ppl here and thus make their DEYE purchases expensive wall art to a public screwing.

If you can revoke the Sol-Ark exclusive rights contract in USA and offer the DEYE at real world LOWER pricing for Chinese goods then ppl would be lined up. Well unless the Tariff War gets put in place. Sol-Ark will be run out of business as will EG4 because no one will buy that over priced shit.
Yes, to be honest, Solark's pricing is indeed quite high, which is why many American users come to us to buy Deye products at a low price...Thank you for sharing your views and suggestions
 
you need three tiers of equipment or at least two. super high quality that does not break for 10-15 years (probably low frequency, and then a tier of more budget oriented gear that is not going to be as long lived in general but the cost to benefit is more in line with the average consumer. if you go with a third tier then it would be like deye for instance. all of the above must have the ability to be used without logging into the internet. it can have it as an option, but it must not be mandatory.
Thank you for sharing your views and suggestions
 

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