Negative reviews can be posted for many reasons, bs return scammers who got caught, those who wait beyond warranty times, those making unreasonable requests, people who don’t like the seller, the competition, etc etc etc …
Amazon reviews are always taken with the proverbial grain of salt.
To rely on them as a trusted indicator of quality is foolish.
You mean people he knows in real life, that just dont like him, post bad reviews on amazon? When the seller is in China and Amazon knows the reviewer is in the US?
You can filter reviews by verified purchases only.
I agree reviews are imperfect, (did someone say they were a "trusted indicator of quality"?)I would offer its foolish to think Amazon customers dont take reviews into consideration when choosing products... but nobody said that either.
Its been my experience that reviews can be pretty accurate and the biggest trap one can fall into is wanting the product to fulfill your needs so badly, that you choose to ignore critical reviews thinking "maybe he was too dumb to figure out how to use it, but Im an expert" or "he didnt maintain it, I take care of my things" and I guess we can add to such exceptionalisms, "he is lying".
i cant be the only one to admit to such denials and later admitting, "damn, should have paid attention to the reviews"
This is also why for negative reviews to have effect, they must be reasonable, the user should sound intelligent, yet humble. Be nice! Like " I always get great service here, I dont know what happened this time?" Businesses will bend over to fix the problem, but they wont for "these idiots, never coming here again. Whole company is ****ed up!"
What they've done is give review readers, a reason to think you did something to deserve it and it couldnt happen to them. Vulgarity or abuse is a big no no.
Present it in a way that they can identify with and says, "this could happen to anyone, including me" and that review stings. Successful companies know this.
A few bad reviews are ok, especially for reasons you listed. So I will finish saying I fully agree with you. The unreasonable can be obvious, but a lot of good people write honest reviews of bad products, and its a great tool if youre savvy enough to use it.