I've only placed them flat on near dead scrub grass in AZ high desert, so I never noticed, but this makes so much sense now. 80% of what's hitting the panel is being radiated as heat, and with the grass trapped inside, it likely sees 150+°F.
Due to the acreage involved, unseasonably wet conditions and weeds growing everywhere we didn't want them, I had to purchase a propane weed torch. They emphasize that it's not the fire - It's the heat. All you have to do is make the green part wilt, and they will die.
I get it!