That looks more suitable. Just using resistive heaters - there's a good thread on heaters here...
It will all depend on the thickness of your pir, volume of enclosure and temperature differentials, as to how much heat you need.
LiFePO4 heating pad for cold temperatures
I think that item will do next to zero to insulate the battery. What I did and several others have done is using 2" XPS rigid foam. In my case I lined the inside of a box with it. It has an R-value (US units) of 10, so it does provide fairly good insulation. If you read through the rest of this...
diysolarforum.com
It will all depend on the thickness of your pir, volume of enclosure and temperature differentials, as to how much heat you need.