Having seen this thread I went to check your site to see what your store is about, and I like what you guys do. Similar to previously said, if I weren't on another continent I'd shop at your store for sure.
That being said, just because I'm not a customer doesn't mean I can't try and provide some feedback, considering I like what I see.
This is merely an observation, a constructive 'criticism' at best;
For sure, the website could use some work on the UI. Something minimalistic, yet functional and easy to navigate.
I wouldn't hang onto some 'specific' theme colors as currently, instead, a regular white background with a very nice main navigation header and page recognizable design in general. Keep it clean and nice looking. Something similar to the RichSolar website would probably be more tangible for you. Not just like it, more minimalistic, but I guess it's easier to understand what direction I'm referring to by giving a specific example.
Now the fun part,
I really like what you are offering on your websites. More specifically, good quality Solar Kits.
First, maybe consider increasing the range of SCCs offered by Victron
Last but not least, I've seen a lot of solar kits offered throughout a lot of stores, but very rarely these kits are even remotely good as yours.
Combining Victron SCC with RichSolar solar panels tells me everything I need to know about what are you trying to offer to someone looking to build a nice small solar panel system. The offer is legit in my humble opinion.
Having said that, have you considered offering more economical kits?
By economical, I'm not referring to cheap components but rather, maintaining the quality of the kit offered just with a more specific power range/need/budget in mind.
For people looking to have a small yet capable solar panel system with no intent to upgrade with more solar later due to the limited amount of space on their small trailers, sheds, and so on and on.
Quick example. a 24V system
-75/15SCC (@24V 440W)
-400W solar/ either 12V or 24V 2x200W RichSolar panels, more voltage or better shading management.
- Smart Battery Sense unit - Voltage and temperature sensing, control over charging in lower temperatures and more accurate voltage reading.
So far that's roughly 650-700$ kits with a few bits and pieces like perhaps a few cables etc
- And if expanding the offerings is of interest,
with 24V 50Ah battery and 400-600W Inverter(good fit price/performance Victron 500VA).
Where future expansion is already accounted for in regards to the storage capacity, by simple parallel connection of more 24V 50Ah batteries
(compact and easy enough to add on to the system within limited space)
This is just a quick example, but the point is, to make very nice, 'smart', economical, and quality kits for specific power needs and/or space limitations.
Offering quality kits within an even more affordable budget range for folks that have small power needs on their small travel trailers etc.
Anyhow, just a thought.
Keep up the good work.