Yes, I'm with you on that. There are plenty of folks selling expensive, simple-looking ferrites, chokes, etc. I have serious doubts that I can trust them. I might learn more and decide a small investment in something would be worth it, but I sure wouldn't spend a lot or make it central to everything else working.
I am not an expert, but from what I've read, a homemade foil Faraday cage that is tight can attenuate all EMP frequencies at least up to 10GHz to a level of 30 dB (that is, power reduced by 97%). Further wrapping of individual items inside helps even more. Insulate each layer from the rest. That should do the trick for most situations.
Right. IMO, an EMP is a low probabiliity event, but if it happens it will be very high impact. I'm not willing to spend a ton of resources on this, but I think a little preparation can help a lot if the worst happens. With emergency power, it would definitely be a situation of "diminishing returns." In the case of my family, the first approx 1000 Wh of daily electrical power provides a LOT of utility: potable water and pressurized water (that can be pushed through filters, etc for our home and some neighbors), lights, limited power tool use, radio, CPAP machine, a fan or two for much of the time, FRS radio comms with neighbors, etc. If we get another 1000 Wh per day we can do a load of clothes in the washer, run the furnace blower for limited time, use tools a bit more, etc. If we had another 1000 Wh or so, maybe I'd keep a freezer going, spurge on a few hours from a small window AC unit, etc. But the first 1000 Watt hours would have a lot more utility than the ones that follow.