Depends on the controller.
If it's PWM, the controller will force the panels to battery voltage severely limiting power.
PWM controllers also can't regulate current, so if the 3 panels in series can output more than 10A, you'll burn out the controller. 100W panels typically only output about 6A, so no worries there.
If an MPPT controller, they limit their output to the 10A rating at battery voltage, so in most cases, it's a non-issue.
What you are describing is over-paneling. Victron publishes over-paneling criteria - never exceed Voc and the PV input current limit, and you're fine. Some controllers like EPEVER place an arbitrary 150% rule, i.e., if the panel is rated for 150W output @ 15V, don't put more than 225W on it (150% of rated).