Maybe best to start with: "if the utility fails these are the loads I would like to be able to operate"
Then list each load, confirm 120 or 240, and the running Amps for each to calculate the total energy you need to run them.
Then consider how long you need to run them.
All this information will tell you how big a system you need, and how much battery it will take to get X-hours.
for things like fridges that cycle on and off, you can get a "Kill-O-Watt" (look it up) that plugs into a standard wall outlet, and then you plug in the fridge. Let it run a day or two, and the Kill-O-Watt will tell you the total energy consumed and how many hours it was collecting data.
Edit: there are sample tables on this forum to help you with this step, we call this an Energy Audit.
{Resources/Search/Energy Audit - then download}